John-John and NojiNoji

The interest in interior and decoration comes from deep within and one of his first memories is when he painted his childhood room red with a matching red sofa.

John-John's story

At the heart of NojiNoji lies the vision and passion of our founder, John-John Wallmansson. Born and raised surrounded by nature in Sweden, Raised by parents deeply rooted in the textile and real estate industries, his upbringing resonates with a profound affection for animals, nature, color, form, and design. From his earliest years, he was encouraged to express his creativity freely. John-John's journey into the world of design was shaped by his early experiences and innate creativity.

From a young age, John-John was encouraged to express himself through his love for color, nature, and playful imagination. His unique perspective and unwavering commitment to craftsmanship have been the driving forces behind NojiNoji's ethos of creativity, innovation, and authenticity.

With a background in fashion and interior design, John-John's career has been a testament to his dedication to creating spaces and products that inspire and delight. From his role as the Creative Producer at MeliMeli to his contributions as an interior stylist and editor, John-John's influence can be seen in every aspect of the NojiNoji brand.

Today, as the visionary behind NojiNoji, John-John continues to push the boundaries of design, infusing each creation with his signature blend of passion, personality, and purpose. Join us as we celebrate the spirit of creativity and craftsmanship embodied by our founder, John-John Wallmansson.

Nojinoji - Behind the Brand

NojiNoji is more than just a brand—it's a celebration of creativity, individuality, and the beauty found in every detail. Rooted in Swedish culture and inspired by the lush landscapes of the Bjärehalvön. NojiNoji emerges as a vibrant tribute to the relaxed, yet dynamic maximalist style.A reflection of our founder's passion for design, nature, and playful imagination. Crafting timeless pieces infused with a playful twist, where patterns dance joyfully in the spotlight. Each design is meticulously tailored to reflect the essence of you and your living space, transcending passing trends to become cherished elements of your home for years to come.

Our Vision

At NojiNoji, we believe in the power of imagination to transform the ordinary into the extraordinary. Our vision is to create a world where every space is a canvas for self-expression, and every object tells a story. Whether it's through our curated collection of timeless treasures or our commitment to sustainability and conscious living, NojiNoji strives to inspire and empower individuals to embrace their unique style and make a meaningful impact on the world.

Our products are designed for a lifetime and we believe that if you take care and love your NojiNoji products, they only improve with age.

NojiNoji-Our Place

Welcome to our sanctuary of creativity and inspiration—NojiNoji's physical space nestled in the heart of the Bjärehalvön. More than just a showroom, our space is a reflection of our brand ethos, where every corner is infused with the spirit of creativity, innovation, and community.

Step into our world and immerse yourself in a sensory journey unlike any other. Our physical space is a manifestation of NojiNoji's vision—a place where design meets imagination, and every object tells a story. From the moment you walk through our doors, you'll be greeted by an eclectic mix of colors, textures, and patterns that invite you to explore, discover, and create.

Blurring the Boundaries

At NojiNoji, we believe in blurring the boundaries between art and design. Our space is a testament to this philosophy, where curated collections of timeless treasures seamlessly blend with contemporary art, design and installations. Whether you're seeking inspiration for your next project or simply looking to indulge your senses, our space offers a unique and immersive experience that celebrates the beauty of eclecticism and the power of self-expression.

As featured in


2023-Present Founder, NojiNoji 
2023-Present Blogger, Residence magazine
2023-Present Founder, Atlieler Smedjan
2022-2023 Creative Producer, MeliMeli 
2020-Present Freelance interior stylist 
2016-2022 Head of Brand, Svea
2014-2015 Fashion Director, &
Fashion Editor, 
2012-2013 Assistant, Perfect Day Media

2019 MIT International Fashion and Luxury Management Program
2015 Condé Nast College of Fashion & Design
2013 Poppius Journalistskola
2013 Tillskärarakademin Stockholm
2012 Beckmans Design Akademin